Top Digital Trends In 2020
To succeed at digital marketing and marketing as a whole, you need to be forward-thinking. This means being aware of the next big thing, the latest advancements and all the trends that are sure to be big over the next 12 months.
In order to help you start off on the right foot with your strategy once the new year rolls around, we’ve taken a look at the digital marketing trends you need to know about in 2020.
Assessing exactly what you need to know about and how these trends are going to impact your digital marketing strategy, we’ve created comprehensive guides and blogs. All of these provide information on how to integrate the latest trends with your existing strategy
1) Marketing Trends :
To start with, take a look at our co-founder Dr. Dave Chaffey’s breakdown of the six big 2020 marketing trends you need to get to grips with in 2020. In this blog, Dave looks at:
- Lifecycle marketing
- Conversational marketing
- Insights-driven marketing
- Marketing technology
- Consumer privacy and KYC
- Digital transformation and marketing transformation
Providing you with the latest research in these areas, Dave takes you through exactly why you need to pay attention to each of these marketing trends.
2) Social Media Marketing Trends :
The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. More than 90 percent of millennials regularly use at least one of these platforms, and more than 85 percent of Generation Zers learn about new products through social media. It’s not hard to see why nearly three-fourths of marketers believe social media is an effective part of their business.
As we close this decade down, there’s no doubt that social media will play a growing role in our lives for the foreseeable future. So, how should businesses, brands and even the average user anticipate the future for social platforms?
Here’s a breakdown of some of the biggest trends we’ll see evolving on social media in 2020 and years to come.
We’ve also taken a look at the social media marketing trends you need to prepare for ahead of 2020, including:
- The digital detox
- Communities on social media
- Micro and nano-influencers
- Alternative platforms
- Social media as customer service
- The continued growth of Stories
3) Email Marketing Trends :
In email marketing trends for 2020, we’ve explored a range of things that could all impact your email marketing strategy throughout the year ahead. We’ve gathered stats and comments from industry experts covering:
Given the foothold that email marketing has on every consumer, it’s paramount for both B2B and B2C enterprises to stay on top of their email marketing game heading into the next decade. Let’s highlight the email marketing trends you need to know heading into 2020.
4 Email Marketing Trends You Need to Know for 2020:
- User-generated content
- Responsive interactivity
4) SEO and Search Marketing Trends :
SEO is still a backbone of marketing, but it is seeing some interesting developments in 2020, such as:
- The importance of brand for SEM marketers
- Multilingual SEO
- Voice and written search
- Integrated SEO
According to recent Google Algorithm Updates, it has been found that keyword usage or stuffing in the content will not bring good conversion and rankings. Presently, it has been noted that the search engine giant is looking to deliver the right message to the right audience.
Getting started from 2018, mobile-first indexing got flagged where the websites along with their mobile versions were welcomed together. Being rich with high-quality content, AMP version compatibility is a must for any website to survive in this competitive era and take over its competitors.
With the prominence of artificial intelligence and chatbots in the main domain, voice search is the latest entry in the SEO trends. Clubbing up real-life examples of voice searches like Google Home, Amazon Alexa, Cortana, Siri and Google Assistant, user experience has incarnated with such communicable devices.
If you want that your content should come on the first position then you need to note some of the points. This can only be possible if you set a definite pattern which the Search Engine follows:
- Monitor the relevancy of the heading matching with the content and SEO Title
- Set up the Structure Data with the proper standard
- Keep updates about the Latest Google Updates
- Proper keywords usage
- Good meta description
- Include your brand in the SEO title
- Follow the Search Engines Guidelines
After these tips. You can follow the Structured Markup and the standards which Google and other Search Engines look into any Website.