Top Digital Marketing Tools for 2020
Digital Marketing tools are very important for digital marketers. Without the tools, we cannot carry out our digital marketing campaigns and analyze its efficiency. These tools have literally shaped the digital marketing industry as we know now.
Social Media Marketing Tools
1. Hootsuite :
Hootsuite is one of the easiest-to-use social media marketing tools that allows the user to schedule the posts and keep a track of the social media accounts in one place. It is trusted by more than 16 million users in 175+ countries throughout the world. You get content curation options like tagging, searching, and usage statistics. It allows you to filter social conversations through keywords, hashtags, and location. You can curate the content based on the usage stats and analytics of the campaigns.
2. Buffer :
If you are looking for a tool that allows you to plan, collaborate, and publish compelling content that would bring faster business growth, zero in your search on Buffer. This tool allows you to take your social media marketing to the next level. You can create unique and engaging social media posts tailored to different channels. It gives you a bird’s eye view of all the scheduled content. It offers a simple scaffold to publish your content on Instagram. Facebook, Pinterest, Twitter, and LinkedIn. Besides posting the updates, the tool also lets you respond to social conversations, address the concerns of your customers, and impart a smooth customer experience.
SEO is one of the most important areas of digital marketing, if not the most important. Google’s organic search results get 100x more clicks than paid search results.
1. SEMRush :
With intense competition in the digital marketplace, online visibility has become utmost important. SEMRush is one such tool that helps you to get desired results from your digital marketing efforts. You can get an audit of your backlinks and entire SEO in addition to semantic core collection, position tracking, and competitive intelligence.
Digital marketers love this tool for the features it provides for PPC campaigns. You can research for ad keywords and creatives, find the local benchmarks of PPC costs, and group keywords to manage them better. Furthermore, you can understand the social strategies of your competitors and schedule posts across five social networks. It also has a Chrome extension to make things easier for you. SEMRush can be the best tool for your content marketing needs like content optimization for search engines and determining trending topic ideas.
2. Google Search Console :
Google Search Console is one of the most helpful tools if you want to enhance your performance on Google Search. It measures the traffic on your website through Search and fixes any issues so that your ranking does not get hindered. Based on the information obtained from Search Analytics, you can optimize your content, which will ultimately help you to improve your position on Google Search.
3. Screaming Frog :
Screaming Frog SEO Spider is used as an industry-leading website crawler for Windows, macOS, and Ubuntu. Thousands of SEO companies and agencies trust this tool for technical SEO audits.
It allows you to crawl the URLs of websites and retrieve key elements so that you can audit technical and onsite SEO. They provide free as well as paid versions. It is recommended to purchase the paid version if you are looking for advanced features such as integration of Search Console, Google Analytics, Link Metrics, and PageSpeed Insights. You will also get custom robots.txt and custom source code search with the premium version.
Landing Page Creation Tools
As marketers, we need to constantly edit our landing pages. We need to test with new images, call to action, length of the copy and have to deploy codes on the page from time to time. If all this needs designers and developers to produce and ship, it will not just cost a lot of money, but a lot of time as well. The following tools help marketers create landing pages really fast. One can build a landing page within a few hours, not in less than one and deploy it on a live page with just a few clicks. Without these landing page tools, I would never have been able to get my business off the ground so easily.
ROI-driven landing pages on your mind? Build flawless websites, landing pages, pop-ups, and alert bars with Leadpages. It is trusted by 40,000+ small business owners who consider it as “go-to” platform for all their landing page needs.
Leadpages also allows you to connect with your target audience with the help of opt-in form builder, Facebook ad builder, and other integrations.
You can get real-time conversion tips, simplified analytics, and option to A/B test the pages you have created. If you are looking for a DIY digital marketing tool to create conversion-optimized pages, Leadpages can be an ideal tool for you.
With a robust marketing software platform like GetResponse, you can rest assured about all your needs like landing pages, email marketing, marketing automation, autofunnels, and autoresponders. They even give a feature to integrate with all the popular apps such as Magento, WordPress, Facebook, Shopify, PayPal, and Slack to name a few.
Besides the marketing solutions, it has 100% responsive landing page templates that are sure to bring higher conversions. There are 5000 Shutterstock images to choose from and you can even use the built-in image editor to get perfectly designed pictures with a few brush strokes. That’s not all. You also get an option to place a sticky sign up form and trigger a popup to bring higher conversions.